Celebrities were all over the top stories last week. Rihanna, who already created the hugely popular Fenty Beauty, launched Fenty Skin. Selena Gomez’s new beauty brand is launching September 3, and it plans to raise $100 million for mental health. Calvin Klein revealed the worldwide global advertising campaign for Eternity Calvin Klein — starring Christy Turlington Burns alongside Edward Burns. Finally, e.l.f. Beauty announced it is creating a new lifestyle beauty brand with Alicia Keys.
 
Here are the top 10 most viewed items on BeautyPackaging.com during the past week:
 
1. Rihanna’s New Fenty Skin Includes Refillable Packaging
 
2. Ranking the Top 50 Cosmetic Companies
 
3. Ranking the Most Influential Beauty Brands Of 2019
 
4. Selena Gomez’s Rare Beauty Establishes the Rare Impact Fund
 
5. Pack Expo Canceled for First Time In 60-Year History
 
6. Calvin Klein Eternity’s New Campaign Starring Christy Turlington Burns
 
7. E-Commerce Puts Secondary Packaging in a Bright Light
 
8. Mynd Spa Closes Its Doors, Formerly Elizabeth Arden Red Door
 
9. Kao USA Tells Consumers How to Spot Counterfeits
 
10. Alicia Keys to Launch New Brand with E.l.f. Beauty